On Saturday, our feature article on Outlet Shopping was published . One of the interesting things about our work out in the community is how other businesses perceive our coverage.
The Macy's Outlet at Southcenter did not want the photographer to take any shots of the store, because they felt it wouldn't represent Macy's the way they want people to think of them.
Hmmm..... If that's the case, why go to market with an outlet? If your goal is to project a quality image, or high-end image, or whatever your stated idea is, shouldn't ALL of your activities reflect this goal? In other words, even if you have a outlet center, wouldn't you want to create the impression that it all fits within your messaging?
If it doesn't - why not?
Conversely, the Restoration Hardware Outlet did a great job of continuing their public message AND they were moving their overstocks, out-of-dates, etc. So, it can be done successfully, it just takes thought and effort.
Score one for Restoration Hardware.
Robin Daly and Christian Ursino combine their individual talents together to create the Design Files. As designers with real-world experience, we have a lot we can share with you.
The Design Files Duo!
Robin Daly and Christian Ursino
CONTACT US!
Who We Are
Robin Daly and Christian Ursino combine their individual talents together to create the Design Files.
Robin: I’m a 3rd generation co-owner of my family business, Daly's Paint & Decorating. I love to use my education in interior design and combine it with the practical everyday knowledge I’ve gained by helping people on a daily basis to decorate their homes (I’ve been at it since before I could drive!). I am also involved with C2 Paint - you can find me chatting about everything from new color names to exploring new marketplaces!
Christian: I use my 25+ years of experience in all aspects of interior design; manufacturing, wholesale, retail and decor. My educational background in psychology and business comes into play when balancing client needs and translating them into comfortable, attractive living spaces. I am available for consultations and commissions in the greater Seattle area.
Catch our past columns written each Saturday for The Seattle Post-Intelligencer
Robin: I’m a 3rd generation co-owner of my family business, Daly's Paint & Decorating. I love to use my education in interior design and combine it with the practical everyday knowledge I’ve gained by helping people on a daily basis to decorate their homes (I’ve been at it since before I could drive!). I am also involved with C2 Paint - you can find me chatting about everything from new color names to exploring new marketplaces!
Christian: I use my 25+ years of experience in all aspects of interior design; manufacturing, wholesale, retail and decor. My educational background in psychology and business comes into play when balancing client needs and translating them into comfortable, attractive living spaces. I am available for consultations and commissions in the greater Seattle area.
Catch our past columns written each Saturday for The Seattle Post-Intelligencer
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